Movitra

Movitra is a luxury eyewear brand. What started as an editorial collaboration grew into a full creative partnership built on shared vision and a relentless commitment to quality.

From brand strategy and rebranding to campaign production, creative development, web content and copywriting, I oversee the full creative output alongside my team at Pane Studio — shaping every visual and narrative touchpoint of the brand.

The latest chapter is Nomad — Movitra's first international production, shot in Morocco. The first of many.