New Line Academy
New Line Academy is one of Italy's leading makeup and aesthetics schools — training the next generation of professional MUA and beauty specialists. Their flagship MUA course sells out every edition.
I handle the full creative output: backstage photography, event coverage, video content, social media strategy, everything produced and managed alongside my team, who also conceived and built the school's newly relaunched website and print material.
The work is about more than content. It's about building a visual identity strong enough to turn a school into a reference point in its industry — and an online community that converts into real enrollments.
[All photographs by Margherita Pecchioli ]
