YAMAMAY FW19
Creative development and full production for Yamamay's Everybody campaign, fronted by Georgina Rodriguez. A body inclusivity campaign conceived, developed and produced end to end — from creative concept and visual direction to logistics and on-set production. The campaign included an original commissioned soundtrack, produced as an integral part of the art direction.
Creative direction, production and original soundtrack.
Yamamay Natale 2019
Full creative proposal, development and production for Yamamay's Christmas 2019 campaign starring Elodie. The concept centred on an original trap reinterpretation of Jingle Bells — produced specifically for the campaign, with Elodie recording the track in studio, where I was present throughout the session. The result was a hybrid fashion film and music video, shot on set and built around the track.
Creative concept, production, music production and on-set direction.
